ALOTI, the innovative cold-water immersion equipment, has been awarded Product of the Year 2025. Learn how this sustainable solution is transforming the wellness market.
LOTI, also known as "Lord of the Ice," has reached a historic milestone by being named Product of the Year 2025. This award recognizes products that excel in innovation, attractiveness, purchase intent, and user experience, based on the feedback of over 19,650 Portuguese consumers. Designed and manufactured in Portugal, LOTI was chosen in the cold water immersion equipment category for its revolutionary features and the positive impact it offers users.
This accolade serves as a guarantee for consumers, proving that the chosen product has been widely tested and approved. For brands, it’s an opportunity to reinforce customer trust and gain a competitive edge.
The Product of the Year award celebrates the most innovative products on the market. For the 2025 edition, various products were evaluated based on the following factors:
Attractiveness: How well the product captures attention and stands out. Innovation: New functionalities or solutions that enhance user experience. Purchase Intent: Likelihood of consumers buying the product. Experimentation: Satisfaction among consumers who tested the product.
This study involved over 19,650 respondents, representing a cross-section of the Portuguese population across various categories.
In particular, this study highlights the following evidence associated with LOTI:
Innovation:The cold system without the need for ice and high energy efficiency differentiates LOTI in the market with excellence in thermal insulation.
Sustainability: A near-zero carbon footprint and durable materials.
Attractiveness: The customizable and functional premium design captivates both professionals and beginners in the practice of cold showers.
Purchase Intent: Recognized by consumers as the ideal choice for well-being and performance and the know-how associated with the manufacturing company's refrigeration industry.
LOTI stood out in the market as a unique and revolutionary product. Its recognition as Product of the Year reflects its ability to meet consumer needs by offering innovation and functionality in a high-performance product. Many users highlighted the convenience of its plug & dive system, always ready for use, and the absence of ice or chillers, which simplifies maintenance and reduces energy consumption.
Key features that won over consumers include:
Innovation and Sustainability
No ice required: Thanks to its advanced controller, LOTI maintains the ideal temperature without ice, reducing costs and positively impacting the environment.
Superior thermal insulation:With thicknesses ranging from 70 mm to 245 mm, the equipment ensures nearly zero thermal loss, maximizing energy efficiency.
Clean water for up to 3 months: A circular filtration system keeps the water hygienic and crystal clear.
Energy savings: The plug & dive system maintains internal temperature stability, avoiding frequent restarts and excessive consumption.
Reduced carbon footprint: Developed with sustainability in mind, LOTI promotes eco-friendly wellness practices.
LOTI is more than just equipment; it’s a comprehensive solution for anyone looking to incorporate cold water immersion into their wellness routine. Its practicality, combined with modern design and safety features, has made it the natural choice for consumers.
Being named Product of the Year 2025 marks a turning point for LOTI as it seeks to expand its presence both nationally and internationally. This award validates the brand’s commitment to innovation, sustainability, and excellence.
LOTI is more than an innovative piece of equipment; it’s a paradigm shift in how cold-water immersion is practiced. This award reinforces its market position and sets new standards for quality, sustainability, and efficiency.
Imagine a LOTI that is more than just a recovery device – it's a work of art! Inspired by the iconic Portuguese tiles, our LOTI can be customized to each client's taste, bringing authenticity and exclusivity to any space
Each LOTI is designed with the same precision and attention to detail found in Portuguese filigree – a craft that demands dedication and mastery in every intricately woven thread. Drawing inspiration from the richness of this iconic art form, we bring the same commitment to the creation of each LOTI, offering a personalized immersion experience meticulously tailored to perfection.
For brands, businesses, spaces, or individuals looking to express their unique style, or for those who simply value a touch of exclusivity, LOTI becomes the perfect canvas for creativity.
DOWNLOAD THE CATALOGUE HERE to find out more information and clarify some of your doubts.
Who is LOTI for?
LOTI Specifications
Customization
Savings and Sustainability
Thermal Insulation
Datasheet
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